Black Friday, the biggest sales event of the year, is back for 2024. The official Black Friday falls on 29 November 2024, but it’s no longer limited to just one weekend – many brands and retailers have started releasing their deals early and will continue to do so right up until Cyber Monday on 2 December.
With lots of beauty brands already offering discounts, it gives you the chance to get ahead on your Christmas shopping or skincare party prep. Retailers such as Lookfantastic and John Lewis are leading the way with early deals, and we expect cult brands like Charlotte Tilbury and Trinny London to follow suit.
Estée Lauder Double Wear Stay-in-Place Makeup
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Shark FlexStyle 5-in-1 Air Styler and Hair Dryer
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How we choose the best deals
There's no denying that Black Friday can be overwhelming. The deluge of discounts and offers can make it hard to keep up with, and tricky to know what’s a genuine saving. Our top tip? Make a wish list before you start browsing, so you aren’t distracted by things you don’t need just because of those enticing 50% off stickers.
And to help you cut through the noise, we’ll be scouring the internet to bring you the best deals when they drop, so keep an eye on this page throughout November.
We know which brands you love, and all the products below are either tried and tested in the Good Housekeeping Institute lab or have been personally recommended by the Good Housekeeping beauty team, to ensure you’re getting a genuinely good deal.
Happy shopping...
Dyson has early Christmas shoppers in mind with this fantastic deal on its iconic Supersonic hair dryer, which has sold out in previous years. It comes with lots of styling options – there's a diffuser and wide tooth comb for curls and volume, flyaway and concentrator stylers for smoothing, and a gentle air attachment designed for fine hair and sensitive scalps.
In our Good Housekeeping Institute tests, all our panellists said they would replace their current hairdryer with this one, and now you can too, for a fantastic price.
Sleek, straight styling at a great saving, you say? Yes, the latest innovation from Dyson (and joint winner in our hair dryer and straightener tests), the Airstrait is another great gadget up for grabs in the early deals.
Dyson is known for its air-bending capabilities, be that in the vacuum or hairdryer form, and this styler is no exception. It quickly takes your hair from wet to dry using a precise, high-pressure airflow, instead of hot plates. It prevents damage by regulating the temperature every 30 seconds, too.
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An ultimate fan favourite, Liz Earle’s Hot Cloth Cleanser scored an impressive 92/100 in our cleanser tests. It removes makeup and impurities without stripping the skin of any natural goodness, leaving it looking radiant and smooth instead.
Our testers praised the “simple but elegant packaging”, which they thought would be great for gifting, and now you can snap it up for 25% less. Whether you’re putting it in a loved one’s stocking or stocking up yourself, it’s a smart buy.
Cover two steps in your skincare routine with this highly rated cleanser and day cream duo. We’ve tested both in our Good Housekeeping Institute lab where the balm scored 91/100 and the cream 83/100.
The cleanser melts the day and your makeup away with a luxurious, essential oil-infused formula. It retails at £49 on its own, but for just £39 in the sale, you can also get the Pro-Collagen Marine Cream, which impressed for its hydrating and plumping properties.
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The buildable, lipstick-balm hybrid from Clinique is a big hit with beauty insiders. It's formulated with the perfect blend of blue, red and yellow pigments, which work with your skin tone to emphasis the natural colour of your lips. It comes in two shades and has a gorgeous silky finish.
Combine good hair days with great savings with this wet-to-dry styler from ghd, which is our (joint) highest scoring hair tool ever at the Good Housekeeping Institute, alongside the Dyson Airstrait.
It scored 92/100 in the lab and is designed to dry and style your hair simultaneously, so you can be out the door faster. “This product is a total game-changer,” said one of our testers. It would make the perfect gift for the at-home hair stylist in your life this Christmas.
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LED face masks bring salon-grade tech to your sofa, using light therapy to help reduce the appearance of blemishes and fine lines, and leave your skin looking more radiant. But such advanced technology comes at a hefty price, so Black Friday is a great opportunity to get your hands on one of the innovative gadgets.
This Dr Dennis Gross mask was the top scorer in our tests, helping to minimise the appearance of scars, brown spots and fine links over the four-week trial period.
Foreo BEAR™ App-Connected Microcurrent Facial Toning Device
Now 30% Off
Achieve a face lift effect from home with this clever (and cute) microcurrent device. It uses non-invasive microcurrent pulses that work to contour and tone the face and give an instant lifted look.
Our panel of testers were fans of the easy-to-use gadget and most said they were pleased with its face-firming results. They also reported fewer fine lines at the end of the trial. It’s a good buy for beginners (especially with almost £100 off right now!).
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Estée Lauder’s Double Wear foundation is one of those iconic products that has really stood the test of time. It was named ‘Best full-coverage foundation’ in our Beauty Hall of Fame Awards this year, where we celebrated the ‘best of the best’ in makeup.
It provides a great, smooth base for makeup with a velvety, matte finish that doesn’t look cakey. Now is a great time to stock up on this makeup bag must-have.
Transform your hair from wet to dry, flat to bouncy, or frizzy to sleek with this multi-purpose styling tool from Shark. It comes with five different attachment heads and has three heat settings to cater to every hair need.
It’s not complicated to use either, with our testers saying it was easy to change the attachments and settings.
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L'Oréal Paris Elvive Glycolic Gloss Lamination Rinse-Off Treatment
Now 50% Off
This strengthening hair gloss left our testers’ hair looking shiny and feeling soft in our Good Housekeeping Institute tests, with a winning score of 88/100.
Simply leave it on for five minutes in the shower (a great opportunity to fit in a leg shave) for super glossy, hydrated results. We suggest snapping up this lovely, scented treatment for less while you can.
Renew your skin while you sleep with this retinol night cream from Olay, which was named ‘Best for smoothness’ by experts and testers in our night cream tests, with an impressive score of 86/100.
It’s a pot full of nourishment, packed with vitamin E, which helps to reduce inflammation, and fine line-fighting retinol. It more than lives up to the hype, so don’t sleep on this Black Friday deal.
Tested byNora Merik
Beauty and Grooming Tester
Nora is our Beauty and Grooming Tester and has a master's degree in cosmetic science. She is using her expert knowledge of product development, formulation, product evaluation and market research to test a wide range of hair and beauty products in the beauty labs for Good Housekeeping, Women’s Health, ELLE, Men’s Health. In the lab she uses a variety of methods such as the Diastron, The Multi Skin Test Centre, The VISIA Complexion Analyser to test anything from hydration, skin barrier function, pore size and more.
